The Hope is Here campaign will spotlight several high-impact projects that are bringing hope to Albertans:

• Revolutionary Alzheimer’s Research: The Foundation is funding critical Alzheimer’s research by Dr. Jack Jhamandas, Dr. Lorne Tyrrell and their team at the University of Alberta, currently nearing human trials. The research is advancing the development of a potential Alzheimer’s treatment to prevent and even reverse the disease.
• Servier Virtual Cardiac Centre: One of the many innovations funded by the Foundation at the Mazankowski Alberta Heart Institute, this cutting-edge 3D imaging technology allows doctors to see the heart in unprecedented detail, improving diagnostic accuracy and treatment planning.
• Type 1 Diabetes Stem Cell Reprogramming: This world-class research by Dr. James Shapiro is aimed at reprogramming patients’ own cells to produce insulin, which could eliminate the need for injections and provide a long-awaited solution for diabetes patients.
• Stroke Diagnosis and Treatment Improvements: The University Hospital Foundation famously funded Canada’s first stroke ambulance, providing faster, more accurate diagnostics which help ensure timely treatment and better outcomes for stroke patients.

Gail Stepanik-Keber, Chief Catalyst, Strategic Marketing and Alliances of the University Hospital Foundation, describes the creative campaign as a complete breakthrough for the health philanthropy category. “The University Hospital Foundation is thrilled with the beauty, impact and intimate storytelling of the campaign, and particularly the animated tv spots. We consider ourselves agents of hope, and this campaign truly embodies the passion we have for helping Albertans, live longer, healthier lives.”

For more information on the Hope is Here campaign and to learn how these innovations are making an impact, visit GiveToUHF.ca/Hope.