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The Festival of Trees: Celebrating the Heart of Giving

The Festival of Trees 2025 Cause

Every twinkling light, every sparkling tree, every generous hand raised brings us closer to a future where more Albertans can live full, healthy lives — minds sharp and hearts strong.

This year, the Festival of Trees proudly supports the University Hospital Foundation’s $250 million Head & Heart Campaign — a bold initiative dedicated to transforming care for two of the body’s most vital organs: the brain and the heart.

“The Head & Heart Campaign is going to be transformational on a scale we have not seen before,” says Dr. Jodi Abbott, President & CEO of the University Hospital Foundation. “It will bring together everything we have learned about advancing world-class care — and take it beyond hospital walls.”

The Head & Heart Campaign

The connection between head and heart is more than biological — it’s deeply human. Every thought, emotion and memory depends on the steady rhythm of the heart, and every heartbeat is guided by the intricate signals of the brain. When one suffers, the other follows.

  • 1 in 3 Canadians will experience a brain disorder in their lifetime.
  • 1 in 4 Canadians will face heart disease.

The Head & Heart Campaign will fund groundbreaking research, innovation, and clinical excellence at the University of Alberta Hospital, the Mazankowski Alberta Heart Institute and the Kaye Edmonton Clinic. But it will also go beyond the hospital, reaching into prevention and primary care — where health begins.

David Doyle relearns to walk after a heart attack and stroke.
The West Edmonton Kidney Care Clinic

The Role of Prevention and Primary care

“For transformation to occur, we must go upstream — into prevention and primary care,” Dr. Abbott says. “That is where we can have the greatest impact on people’s lives before they ever become patients.”

Projects recently supported with the help of donors include:

  • Heartway, a collaboration with Alberta Health and Novartis Canada focused on heart-disease prevention.
  • The West Edmonton Kidney Care Clinic, the city’s first off-site dialysis centre.
  • The Edmonton Zone Virtual Hospital, bringing care directly into patients’ homes.

“Keeping people out of the hospital is not about limiting care — it is about expanding it,” Dr. Abbott explains. “When we invest in prevention, innovation and compassion, we create a healthier, more hopeful Alberta.”

Learn more or make your gift at GiveToUHF.ca.

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